Sparking ideas, inspiring, and mentoring while managing the creative process is what Michel has done for the greater part of his 20-year career. As both an award-winning creative director and commercial/editorial photographer, Michael balances his dual disciplines by actively working with other like-minded creatives, developing bright ideas and iconic images. He continuously challenges himself and his team to seek out original thinking, look beyond the obvious, and push ideas into new creative spaces. Set his sights on award-winning work, measurable results, and keeping agency and client goals out front. Michael, to this day, understands the value of keeping up with the trends in all their forms, from social content creation to those still tried and true channels that continue to yield measurable results, and he has learned how to get the most out of them. When Michael’s not chest-deep in his work, you’ll likely find him knee-deep in the upstate of South Carolina’s mountain streams hunting for Rainbows.


Creative Leadership / Brand Building / Creative Direction / New Business


Awards:
Promax/BDA Award - GOLD - Shark Week 24 On-air Campaign – Discovery Channel
Promax/BDA Award - GOLD - Science Channel - Rebrand: Morph – Science Channel
Promax/BDA Award - GOLD - The State – Nat Geo
Communication Arts - Award of Excellence - Photography/Art Direction – Discovery Channel
Communication Arts - Award of Excellence - Photography – Hrizuk Photo
HSMAI Adrian Award - President’s Award - South Carolina Tourism –
   Greatness Grows Campaign / Campaign Photography – 9Rooftops Marketing
CLT ADDY Award - Silver - Palmetto Bluff Campaign / Campaign Photography – Wray Ward

Clients:
National Geographic | Discovery Channel | Food Network | HGTV | Condé Nast Traveler | South Carolina Tourism | Garden & Gun | Southern Living | +More